The R4 Method
Assess, Remove, Repair, Protect. The order matters: nothing is built to outrank a result that could have been removed.
Stage 01
Assess
Find out exactly what people see, what is driving it, and which routes are open.
- Confidential intakeNDA signed before you share details. We confirm scope, subjects and jurisdictions.
- Evidence captureWe record search results, reviews, media, AI answers and data exposure with dated screenshots.
- AnalysisEach item is classed by harm, reach, accuracy and the legal or policy routes available.
- Findings sessionYou receive the written report and a written findings review with your case lead through the Confidential Consultation System.
Services: Reputation Audit, Reputation Due Diligence, AI Reputation Audit, Digital Footprint Audit, Competitive Reputation Benchmarking, IPO and Fundraising Reputation Readiness
Stage 02
Remove
Use every legitimate legal and platform route to take harmful content down or out of search.
- Eligibility reviewWe test each URL against the relevant law and platform policy before anything is filed.
- Evidence packWe build the submission: identity, context, dates, policy clauses and supporting documents.
- Submission and follow-upRequests are filed, tracked and chased. Refusals are appealed where grounds exist.
- FallbackWhere removal is refused or unavailable, we move the case to search repair.
Services: Remove Negative Content, Google Removals, Right to be Forgotten, Personal Data and People-Search Removal, Impersonation, Fake Profile and Deepfake Takedown, Fake Review Removal, Defamation and Legal Removal Coordination, Image and Video Removal, Autocomplete and Related Search Remediation, News Article Removal and Anonymisation, Press Complaints and Corrections, Google Review Removal, Trustpilot Review Removal, Glassdoor and Indeed Review Removal, Facebook Recommendation and Review Removal, Tripadvisor and Travel Review Removal, Reddit and Forum Content Removal, YouTube Video Removal, Social Media Content Removal, Complaint and Gripe Site Management, Mugshot and Arrest Record Removal, Intimate Image Removal Support, Instagram Content Removal, TikTok Content Removal, X (Twitter) Content Removal, Threads Content Removal, Facebook Content Removal, LinkedIn Content Removal, Yelp Review Removal, BBB Review and Complaint Resolution, Google Business Profile Removal and Reclaim
Stage 03
Repair
Change the balance of what ranks by building accurate, authoritative results that deserve to.
- Search mappingWe identify the queries that matter and every result competing for them.
- Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
- Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
- Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.
Services: Repairing Business Reputation, Search Result Suppression, Build Business Reputation, Build Personal Reputation, Reputation PR and Expert Comment, Knowledge Panel and Wikidata, AI Search Reputation Correction, Online Review Management, Employer Reputation, Wikipedia Consulting, Google Business Profile Management, Business Listings and Citation Management, Genuine Review Generation, Customer Feedback and Review Insights, Social Profile Development and Audit, Executive LinkedIn and Thought Leadership, Reputation Content Creation and Placement, Career and Job Search Reputation Clean-up, ESG and Corporate Responsibility Reputation, Post-Litigation Reputation Recovery, Google AI Overview Optimisation, Reputation on ChatGPT, Reputation on Gemini, Reputation on Claude, Reputation on Perplexity, Reputation on Microsoft Copilot, Wikipedia Article Creation, Wikipedia Editing and Monitoring
Stage 04
Protect
Watch every surface that matters and respond before a problem becomes a result.
- BaselineWe record the current state of every monitored surface and agree alert thresholds.
- MonitoringSearch, reviews, news, forums, social platforms and AI answers are checked on a set cadence.
- Triage and escalationAlerts are graded info, watch, high or critical, with a named owner for each.
- ReportingMonthly reporting shows movement, actions taken and risks ahead.
Services: Reputation Monitoring and Intelligence, Crisis Management, Crisis Standby Retainer, Executive and Family Privacy Protection, Review Compliance Audit (DMCC Act), Brand Impersonation and Lookalike Domain Watch, Social Listening and Sentiment Analysis, Dark Web and Data Leak Monitoring, Online Harassment and Trolling Response, Crisis Media Training and Simulation, Emergency Reputation Rescue
Start with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.