Improve how Perplexity describes and cites you
Measure and improve how Perplexity describes your name or brand, by correcting the sources it relies on.
Perplexity is an answer engine that searches the web for every question and shows its sources prominently. That makes it transparent: you can see exactly which pages shape what it says about you. We use that visibility to correct and strengthen the sources and track the result.
Who this is for
- Businesses whose customers research them through Perplexity
- Executives and professionals misdescribed by Perplexity
- Organisations whose past issues dominate AI answers
Who it is not for
- Anyone seeking to insert false or promotional claims into Perplexity
What the work involves
Structured testing
The questions customers, investors, journalists and employers ask Perplexity, in several phrasings and repeated over time, because answers vary between sessions.
How it sources answers
Perplexity retrieves web pages for each answer and lists the sources it used, which makes the influence of each page visible.
Accuracy grading
Each claim checked against the record and graded accurate, partly accurate, inaccurate or missing.
Source correction
Inaccurate or outdated pages corrected, updated or removed through the proper publisher, platform and legal routes.
Authoritative facts
Clear fact pages, structured data, consistent profiles and an llms.txt file so accurate information is easy to find and cite.
Feedback and follow-up
We use Perplexity's feedback option for factual errors and focus on the cited pages, which is where lasting change comes from.
How the work runs
- Search mappingWe identify the queries that matter and every result competing for them.
- Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
- Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
- Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.
What you receive
- Perplexity answer log with dated captures
- Accuracy scorecard
- Source influence map
- Correction plan and execution
- Retest report
What we cannot promise
- No one outside the provider controls what Perplexity says. We improve the evidence it draws on and measure the change.
- We do not use hidden text, fake reviews or planted content to influence AI systems.
Frequently asked questions
Why is Perplexity easier to influence than other assistants?
Because it shows its sources. Improving a cited page often changes the answer quickly.
Can Perplexity cite a forum thread about me?
Yes. Forum threads are common sources. We assess whether they can be removed and build stronger sources where they cannot.
How long before Perplexity answers change?
Where the assistant searches the web, corrected sources can be reflected within weeks. Answers that rely on training data change on the provider's own update schedule.
Is this included in the AI Reputation Audit?
The audit covers all major assistants at once. This service goes deeper on one assistant and carries out the corrections.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Prefer to start yourself?
Removal guideHow can I change what ChatGPT says about me?
Read the guideRelated services
Often combined with
AI Reputation Audit
What ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews say about you, and why.
Learn more RepairAI Search Reputation Correction
Correct inaccurate AI answers by fixing the sources assistants rely on.
Learn more RepairKnowledge Panel and Wikidata
Accurate knowledge panels and entity data, within Google's and Wikipedia's rules.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.