Reputation crisis management when every hour matters
Rapid, calm response when damaging information is spreading now.
In a reputation crisis the priorities are to establish the facts, stop the damage spreading where lawful routes allow, communicate clearly with the people who matter and contain what ranks. We work alongside your legal and communications advisers, with a named lead and a clear decision log from the first message.
Who this is for
- Businesses facing negative press, viral criticism or a review attack
- Executives facing allegations or leaked material
- Organisations in the middle of an incident with public attention
Who it is not for
- Covering up wrongdoing or misleading regulators, customers or the public
What the work involves
Triage
What is happening, where, how fast, and what is true.
Containment
Takedowns where content breaches law or policy; monitoring everywhere else.
Communication
Holding statements, stakeholder messages and Q&A, reviewed by your lawyers where needed.
Search containment
Getting accurate information ranking quickly.
Recovery
A post-crisis plan to rebuild what was lost.
How the work runs
- BaselineWe record the current state of every monitored surface and agree alert thresholds.
- MonitoringSearch, reviews, news, forums, social platforms and AI answers are checked on a set cadence.
- Triage and escalationAlerts are graded info, watch, high or critical, with a named owner for each.
- ReportingMonthly reporting shows movement, actions taken and risks ahead.
What you receive
- Situation assessment
- Decision log
- Holding statements and Q&A
- Takedown filings
- Daily updates during the incident
- Recovery plan
What we cannot promise
- We cannot stop lawful reporting. We help you respond to it clearly and accurately.
Frequently asked questions
How quickly can you start?
Open an Emergency Reputation Rescue case in the Confidential Consultation System. Priority cases receive a written response within one working hour, and triage starts in that secure thread. We do not take phone calls, for your security.
Do you work with our lawyers and PR firm?
Yes. We fit into the existing team rather than replacing it.
Should we say nothing?
Silence is sometimes right and sometimes damaging. It depends on the facts and the audience. We help you decide quickly.
Can you remove the story?
If it breaches law or policy, we pursue removal. If it is lawful reporting, the focus is response and search containment.
What happens after the crisis?
A recovery plan and, usually, monitoring so you see the next one coming.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Related services
Often combined with
Crisis Standby Retainer
A fixed monthly fee for an agreed response time, pre-built plans and a team that already knows you.
Learn more ProtectReputation Monitoring and Intelligence
Search, reviews, news, forums, social and AI answers, watched on a set cadence with graded alerts.
Learn more RemoveDefamation and Legal Removal Coordination
Evidence packs and coordination with solicitors when content is unlawful and voluntary routes fail.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.