Reputation emergency? Open a priority caseNo phone calls: secure written contact onlyFree Reputation CheckPricingUKUS
Repair service

Improve how Google Gemini describes your name or brand

Measure and improve how Google Gemini describes your name or brand, by correcting the sources it relies on.

The short answer

Gemini is Google's AI assistant and draws heavily on Google's view of the web, including search results and knowledge panel facts. When Gemini gets you wrong, the cause is usually in the sources Google trusts. We find them, fix them and measure how Gemini's answers change.

Who this is for

  • Businesses whose customers research them through Google Gemini
  • Executives and professionals misdescribed by Google Gemini
  • Organisations whose past issues dominate AI answers

Who it is not for

  • Anyone seeking to insert false or promotional claims into Google Gemini

What the work involves

Structured testing

The questions customers, investors, journalists and employers ask Google Gemini, in several phrasings and repeated over time, because answers vary between sessions.

How it sources answers

Gemini can ground answers in Google Search and draws on Google's understanding of entities, so search results and knowledge panel facts are strong influences.

Accuracy grading

Each claim checked against the record and graded accurate, partly accurate, inaccurate or missing.

Source correction

Inaccurate or outdated pages corrected, updated or removed through the proper publisher, platform and legal routes.

Authoritative facts

Clear fact pages, structured data, consistent profiles and an llms.txt file so accurate information is easy to find and cite.

Feedback and follow-up

We use Gemini's feedback tools for factual errors and correct the underlying entity data through your knowledge panel and structured data.

How the work runs

  1. Search mappingWe identify the queries that matter and every result competing for them.
  2. Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
  3. Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
  4. Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.

What you receive

  • Google Gemini answer log with dated captures
  • Accuracy scorecard
  • Source influence map
  • Correction plan and execution
  • Retest report

What we cannot promise

  • No one outside the provider controls what Google Gemini says. We improve the evidence it draws on and measure the change.
  • We do not use hidden text, fake reviews or planted content to influence AI systems.

Frequently asked questions

Is Gemini linked to my knowledge panel?

Both draw on Google's understanding of entities, so correcting knowledge panel facts often helps Gemini describe you accurately.

Does fixing Google results help Gemini?

Usually yes, because Gemini can ground its answers in Google Search.

How long before Google Gemini answers change?

Where the assistant searches the web, corrected sources can be reflected within weeks. Answers that rely on training data change on the provider's own update schedule.

Is this included in the AI Reputation Audit?

The audit covers all major assistants at once. This service goes deeper on one assistant and carries out the corrections.

Is my enquiry confidential?

Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.

Start with a confidential conversation

Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.