Responsibility claims that hold up to scrutiny
Credible, evidenced sustainability and responsibility claims that build trust without greenwashing risk.
Customers, employees and investors increasingly judge organisations on environmental and social conduct, and regulators act against misleading claims. We help you present genuine work credibly: claims backed by evidence, clear language, and a response plan for criticism, in line with the CMA's Green Claims Code.
Who this is for
- Organisations publishing sustainability or social impact claims
- Businesses facing greenwashing criticism
- Companies preparing ESG reporting for investors
Who it is not for
- Overstating or inventing environmental or social credentials
What the work involves
Claims review
Every public claim checked against evidence and the Green Claims Code principles.
Language
Specific, accurate wording that avoids vague absolutes.
Visibility
Making genuine work findable in search and AI answers.
Criticism response
A plan for challenges from campaigners, media or customers.
How the work runs
- Search mappingWe identify the queries that matter and every result competing for them.
- Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
- Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
- Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.
What you receive
- Claims audit
- Revised wording
- Evidence register
- Response plan
What we cannot promise
- This is not legal advice or ESG assurance. Your legal advisers and auditors should review claims.
Frequently asked questions
What is greenwashing?
Making environmental claims that are misleading, vague or unsupported by evidence.
Does the Green Claims Code apply to us?
It sets out how UK consumer law applies to environmental claims made to consumers.
Can you help after a campaign against us?
Yes, through crisis response and a credible account of what is being done.
Do you write sustainability reports?
We review and improve how claims are presented; report preparation stays with your specialists.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Related services
Often combined with
Crisis Management
Rapid, calm response when damaging information is spreading now.
Learn more RepairBuild Business Reputation
Proactive reputation building so the first page for your brand is strong before it is tested.
Learn more RepairReputation PR and Expert Comment
Earned media chosen for how it ranks and how it reads, not for vanity.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.