Repair service

Improve how ChatGPT describes your name or brand

Measure and improve how ChatGPT describes your name or brand, by correcting the sources it relies on.

The short answer

More people now ask ChatGPT about a company or person before they search. ChatGPT answers from its training and, when it searches the web, from pages it finds and cites. We test what it says, trace the sources, correct what is inaccurate and make accurate information easy to find, then measure the difference.

Who this is for

Businesses whose customers research them through ChatGPT
Executives and professionals misdescribed by ChatGPT
Organisations whose past issues dominate AI answers

Who it is not for

Anyone seeking to insert false or promotional claims into ChatGPT

What the work involves

Structured testing

The questions customers, investors, journalists and employers ask ChatGPT, in several phrasings and repeated over time, because answers vary between sessions.

How it sources answers

ChatGPT answers from its training data and, when web search is used, from web pages it retrieves and cites. Pages that are accurate, current and consistent across the web are more likely to shape answers.

Accuracy grading

Each claim checked against the record and graded accurate, partly accurate, inaccurate or missing.

Source correction

Inaccurate or outdated pages corrected, updated or removed through the proper publisher, platform and legal routes.

Authoritative facts

Clear fact pages, structured data, consistent profiles and an llms.txt file so accurate information is easy to find and cite.

Feedback and follow-up

We use ChatGPT's in-product feedback for factual errors. Individuals can also make personal data requests through OpenAI's privacy center; we help prepare them where appropriate.

How the work runs

Search mappingWe identify the queries that matter and every result competing for them.
Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.

What you receive

ChatGPT answer log with dated captures
Accuracy scorecard
Source influence map
Correction plan and execution
Retest report

What we cannot promise

No one outside the provider controls what ChatGPT says. We improve the evidence it draws on and measure the change.
We do not use hidden text, fake reviews or planted content to influence AI systems.

Frequently asked questions

Can OpenAI remove information about me?

OpenAI's privacy center lets individuals submit requests about their personal data. Outcomes depend on OpenAI's assessment; we help you prepare a clear request.

Does ChatGPT use my website?

It can, when web search is used and your pages are accessible to OpenAI's search crawler. We check your robots.txt and site structure.

How long before ChatGPT answers change?

Where the assistant searches the web, corrected sources can be reflected within weeks. Answers that rely on training data change on the provider's own update schedule.

Is this included in the AI Reputation Audit?

The audit covers all major assistants at once. This service goes deeper on one assistant and carries out the corrections.

Is my enquiry confidential?

Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.

Prefer to start yourself?

Removal guide

How can I change what ChatGPT says about me?

Read the guide

Related services

Often combined with

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Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.

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