Prepare your leaders before the crisis arrives
Prepare leaders to respond calmly and accurately under pressure, from interviews to viral posts.
In a crisis, the first public words matter most. Crisis media training prepares spokespeople to handle hostile interviews, press statements and fast-moving online criticism, and simulation exercises test your team's decisions against realistic scenarios drawn from your actual risks.
Who this is for
- Executives and spokespeople
- Communications and leadership teams
- Organisations with a Crisis Standby Retainer
Who it is not for
- Training people to mislead journalists or the public
What the work involves
Scenario design
Built from your own risk map.
Spokesperson training
Interview practice, key messages and bridging honestly.
Simulation
A timed exercise with simulated posts, press calls and search results.
Debrief
What worked, what slowed you down, and changes to the playbook.
How the work runs
- BaselineWe record the current state of every monitored surface and agree alert thresholds.
- MonitoringSearch, reviews, news, forums, social platforms and AI answers are checked on a set cadence.
- Triage and escalationAlerts are graded info, watch, high or critical, with a named owner for each.
- ReportingMonthly reporting shows movement, actions taken and risks ahead.
What you receive
- Training session
- Simulation exercise
- Debrief report
- Updated playbook
What we cannot promise
- Training reduces risk; it cannot remove it.
Frequently asked questions
How long is a session?
Half-day and full-day formats are available.
Can it be run remotely?
Yes, though in-person sessions work best for interview practice.
Who should attend?
Spokespeople, the decision-makers who approve statements, and communications leads.
How often should we rehearse?
At least annually, and after major changes to leadership or risks.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Related services
Often combined with
Crisis Standby Retainer
A fixed monthly fee for an agreed response time, pre-built plans and a team that already knows you.
Learn more ProtectCrisis Management
Rapid, calm response when damaging information is spreading now.
Learn more ProtectReputation Monitoring and Intelligence
Search, reviews, news, forums, social and AI answers, watched on a set cadence with graded alerts.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.