Check your review practices against UK fake review rules
Check how your business collects, displays and uses reviews against UK fake review rules.
Since 6 April 2025, the Digital Markets, Competition and Consumers Act 2024 bans fake reviews, concealed incentivised reviews and misleading presentation of reviews, and the CMA can fine businesses directly. A Review Compliance Audit checks how you request, collect, filter, display and respond to reviews, and gives you a clear list of changes.
Who this is for
- Consumer-facing businesses that collect or display reviews
- Businesses using review platforms, widgets or agencies
- Compliance, legal and marketing teams
Who it is not for
- Formal legal opinions. We work alongside your legal advisers.
What the work involves
Collection review
How customers are asked for reviews, and whether anyone is excluded.
Incentive review
Any rewards linked to reviews and how they are disclosed.
Display review
How ratings and testimonials are shown, filtered and summarised on your site and adverts.
Third-party review
Agencies, platforms and widgets you rely on.
How the work runs
- BaselineWe record the current state of every monitored surface and agree alert thresholds.
- MonitoringSearch, reviews, news, forums, social platforms and AI answers are checked on a set cadence.
- Triage and escalationAlerts are graded info, watch, high or critical, with a named owner for each.
- ReportingMonthly reporting shows movement, actions taken and risks ahead.
What you receive
- Findings report mapped to the banned practices and CMA guidance
- Prioritised change list
- Staff guidance note
What we cannot promise
- This is a practical compliance review, not legal advice.
Frequently asked questions
Who does the DMCC Act apply to?
Its consumer protection rules apply to traders dealing with UK consumers, including businesses based elsewhere.
What are the penalties?
The CMA can impose fines of up to 10% of global turnover for breaches of consumer law.
Are testimonials on our website covered?
Consumer reviews presented to consumers are within scope. The audit covers your own site as well as platforms.
Can we still offer incentives?
Only with clear disclosure and in ways that do not mislead. Many platforms have stricter rules.
How long does the audit take?
Usually two to three weeks.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Related services
Often combined with
Online Review Management
Response strategy, lawful review requests and multi-location reporting.
Learn more RemoveFake Review Removal
Identify and report fake, malicious and policy-breaching reviews on Google, Trustpilot and more.
Learn more ProtectReputation Monitoring and Intelligence
Search, reviews, news, forums, social and AI answers, watched on a set cadence with graded alerts.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.