Push damaging results down by building better ones
Build accurate, authoritative results that outrank damaging content that cannot be removed.
When content cannot be removed, the way to reduce its impact is to make sure better, accurate results rank above it. Search result suppression means building and strengthening profiles, pages and third-party coverage that genuinely deserve to rank for your name. Most people never look past the first page.
Who this is for
- People and businesses with lawful but damaging results on page one
- Anyone whose removal request was refused
- Clients whose name is shared with someone else's bad news
Who it is not for
- Anyone expecting content to disappear. Suppression reduces visibility; the content stays online.
What the work involves
Query mapping
Every variation of your name that people search, and what currently ranks for each.
Owned assets
A personal or corporate site, author pages and properly built profiles you control.
Earned and third-party assets
Interviews, speaker pages, professional directories and publications with real authority.
Entity consolidation
Structured data and consistent facts so search engines understand who you are.
Ongoing optimisation
Weekly ranking checks and adjustment.
How the work runs
- Search mappingWe identify the queries that matter and every result competing for them.
- Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
- Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
- Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.
What you receive
- Query and competitor map
- Asset plan with owners
- Built and optimised assets
- Weekly ranking tracking and monthly report
What we cannot promise
- We cannot promise specific positions. Search engines decide rankings.
- Strong news domains can be hard to outrank. We tell you at the audit stage how hard your case is.
Frequently asked questions
How long before I see movement?
Early movement often appears within six to twelve weeks. Stable results usually take several months.
Does suppression last?
It lasts as long as the assets stay strong. Most clients move to a lighter monitoring retainer afterwards.
Is this the same as SEO?
It uses search engine optimisation techniques, but the goal is controlling results for your name, not traffic.
Will I need to write content?
We write it and you approve it. Nothing is published without your sign-off.
What if my name is common?
Common names are often easier to repair because the negative result competes with many others. We plan for that.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Prefer to start yourself?
Removal guideHow do I remove a news article from Google?
Read the guideRelated services
Often combined with
Repairing Business Reputation
A structured recovery programme combining removals, search repair, reviews and communications.
Learn more RepairBuild Personal Reputation
Accurate, authoritative profiles and content for executives, founders and professionals.
Learn more RepairKnowledge Panel and Wikidata
Accurate knowledge panels and entity data, within Google's and Wikipedia's rules.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.