Stop fake versions of your brand before customers find them
Detect fake storefronts, lookalike domains and impersonating accounts before customers are fooled.
Fraudsters register lookalike domains, clone websites and create fake social accounts and adverts using your brand to take money from your customers. Brand impersonation watch detects them early, files takedowns with registrars, hosts and platforms, and gives you the evidence your customers and the police may need.
Who this is for
- Consumer brands and financial services firms
- Businesses whose customers have been targeted by scams
- Executives impersonated in fake investment adverts
Who it is not for
- Legitimate resellers and fan accounts that are lawful and clearly identified
What the work involves
Domain watch
New registrations resembling your brand.
Site and account detection
Cloned sites and fake social profiles and adverts.
Takedown filing
Registrars, hosts, platforms and search engines.
Customer communication
Warnings and guidance for affected customers.
How the work runs
- BaselineWe record the current state of every monitored surface and agree alert thresholds.
- MonitoringSearch, reviews, news, forums, social platforms and AI answers are checked on a set cadence.
- Triage and escalationAlerts are graded info, watch, high or critical, with a named owner for each.
- ReportingMonthly reporting shows movement, actions taken and risks ahead.
What you receive
- Watch setup
- Monthly detection report
- Takedown log
- Customer warning templates
What we cannot promise
- Takedown speed depends on registrars and hosts, some of which respond slowly.
Frequently asked questions
Can you take down a lookalike domain?
Where it is used for fraud or impersonation, registrars and hosts usually act on well-evidenced complaints. Disputes over ownership may need a formal process.
What about fake adverts using our CEO?
Platforms prohibit them. We report them and track repeat offenders.
Should customers be told?
Often yes. A clear warning protects customers and your reputation.
Do you report to the police?
We prepare evidence for Action Fraud or the relevant authority.
How is this priced?
Monthly, by brand and scope.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Prefer to start yourself?
Removal guideWhat should I do if someone is impersonating me online?
Read the guideRelated services
Often combined with
Impersonation, Fake Profile and Deepfake Takedown
Take down fake profiles, cloned accounts and synthetic images or video of you or your executives.
Learn more ProtectReputation Monitoring and Intelligence
Search, reviews, news, forums, social and AI answers, watched on a set cadence with graded alerts.
Learn more ProtectCrisis Management
Rapid, calm response when damaging information is spreading now.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.