PR that improves what people find about you
Earned media chosen for how it ranks and how it reads, not for vanity.
Reputation PR is earned media chosen for its effect on your search results and credibility, not for volume. We identify genuinely newsworthy angles and expert commentary opportunities, secure placements on authoritative publications, and make sure the coverage ranks for the queries that matter.
Who this is for
- Executives and experts with genuine insight to share
- Businesses rebuilding credibility after a difficult period
- Professionals building authority in their field
Who it is not for
- Paid placements presented as editorial. We do not buy coverage.
What the work involves
Angle development
Finding stories and expertise journalists actually need.
Expert commentary
Timely comment on topics in your field.
Placement strategy
Prioritising publications by authority and ranking potential for your name.
Coverage optimisation
Making sure articles are correctly attributed and linked to your profiles.
How the work runs
- Search mappingWe identify the queries that matter and every result competing for them.
- Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
- Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
- Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.
What you receive
- Media plan
- Pitches and commentary drafts
- Coverage log with ranking impact
What we cannot promise
- Journalists decide what they publish. We cannot guarantee coverage.
Frequently asked questions
Is this different from normal PR?
Yes. We judge coverage by how it ranks and reads for your name, not by reach alone.
Do you guarantee coverage?
No. Anyone who guarantees editorial coverage is usually selling paid placement.
How long does it take to get coverage?
Commentary opportunities can land within weeks. Features take longer.
Will you write on my behalf?
We draft; you approve. Published words must be yours.
Can PR fix a negative article?
It can help outrank it and add context. It cannot remove it.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Related services
Often combined with
Build Personal Reputation
Accurate, authoritative profiles and content for executives, founders and professionals.
Learn more RepairSearch Result Suppression
Build accurate, authoritative results that outrank damaging content that cannot be removed.
Learn more ProtectCrisis Management
Rapid, calm response when damaging information is spreading now.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.