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Right to be Forgotten requests, made properly

UK and EU data protection requests to delist results about you from search engines.

The short answer

Under Article 17 of the UK GDPR and its EU equivalent, you can ask search engines to delist results for your name that are inaccurate, outdated, irrelevant or excessive. The search engine balances your privacy against the public interest. Well-evidenced, reasoned requests fare better, and refusals can be taken to the regulator.

Who this is for

  • Private individuals named in old news, court or business reports
  • People with spent convictions still appearing in search
  • Professionals whose past role or dispute still dominates their results

Who it is not for

  • Public figures seeking to delist reporting on their public role, where the public interest usually prevails
  • People outside the UK and EU, where no equivalent right exists

Routes we use

Each route is assessed before anything is filed. Strength ratings are general indications; every case turns on its facts.

Delisting request to Google

Moderate route
When it applies
The result relates to you as an individual and is no longer relevant, accurate or necessary.
What it needs
Identity, URLs, a reasoned case for each.
Source
UK GDPR Article 17

Delisting request to Bing

Moderate route
When it applies
As above; Bing runs a separate process.
What it needs
As above.
Source
UK GDPR Article 17

Complaint to the ICO

Case-dependent
When it applies
A search engine has refused and you believe the balance was struck wrongly.
What it needs
The refusal, your request and your reasons.
Source
ICO: make a complaint

Spent convictions context

Moderate route
When it applies
A conviction is spent under the Rehabilitation of Offenders Act 1974.
What it needs
Details of the conviction and the date it became spent.
Source
Rehabilitation of Offenders Act 1974

How the work runs

  1. Eligibility reviewWe test each URL against the relevant law and platform policy before anything is filed.
  2. Evidence packWe build the submission: identity, context, dates, policy clauses and supporting documents.
  3. Submission and follow-upRequests are filed, tracked and chased. Refusals are appealed where grounds exist.
  4. FallbackWhere removal is refused or unavailable, we move the case to search repair.

Evidence you will need

  • Photo ID
  • URLs and the search terms that surface them
  • Dates and changed circumstances
  • Evidence the information is inaccurate, if it is

What you receive

  • Eligibility assessment per result
  • Drafted requests to each search engine
  • Refusal analysis and appeal or complaint
  • Search repair plan for anything that remains

What we cannot promise

  • Delisting affects searches for your name only; the page itself remains online.
  • Delisting generally applies to UK and EU versions of search; results may remain in other regions.
Legal boundary. Digital Repu coordinates removal casework and does not give legal advice. Where a legal route is needed, advice comes from regulated solicitors. See how we work with legal partners.

Frequently asked questions

Does the Right to be Forgotten still apply in the UK after Brexit?

Yes. The right to erasure continues under Article 17 of the UK GDPR, read with the Data Protection Act 2018.

Can a company use it?

No. The right protects individuals' personal data. Businesses use other routes such as defamation or platform policy.

What factors do search engines weigh?

Your role in public life, the age and accuracy of the information, its sensitivity, whether it is journalistic, and whether it is still relevant.

What happens if Google says no?

You can resubmit with stronger evidence, and you can complain to the Information Commissioner's Office.

I live in the US. Can I use it?

No equivalent federal right exists in the US. We use other routes such as publisher requests, platform policies and search repair.

Is my enquiry confidential?

Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.

Start with a confidential conversation

Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.