Online reputation management
What people find when they search your name decides what happens next.
Digital Repu removes what the law and platform rules allow, repairs the search results that remain, corrects what AI assistants say about you, and watches every surface that matters. For individuals, executives and businesses in the UK and US.
Illustration only. Search results are decided by search engines.
Where do you need help?
Tell us what you are dealing with
Every reputation problem has a different route. Start with the one closest to yours.
The R4 Method
Assess. Remove. Repair. Protect.
Most reputation firms start by publishing content. We start by finding out what can be removed, because a result that no longer exists never needs outranking.
Assess
Find out exactly what people see, what is driving it, and which routes are open.
Remove
Use every legitimate legal and platform route to take harmful content down or out of search.
Repair
Change the balance of what ranks by building accurate, authoritative results that deserve to.
Protect
Watch every surface that matters and respond before a problem becomes a result.
Services
The services clients ask for most
Right to be Forgotten
UK and EU data protection requests to delist results about you from search engines.
Learn more RemoveRemove Negative Content
Every lawful route to take harmful content down at source or out of search results.
Learn more RepairSearch Result Suppression
Build accurate, authoritative results that outrank damaging content that cannot be removed.
Learn more RemoveFake Review Removal
Identify and report fake, malicious and policy-breaching reviews on Google, Trustpilot and more.
Learn more RepairAI Search Reputation Correction
Correct inaccurate AI answers by fixing the sources assistants rely on.
Learn more ProtectReputation Monitoring and Intelligence
Search, reviews, news, forums, social and AI answers, watched on a set cadence with graded alerts.
Learn moreAI search and LLMs
What do AI assistants say about you?
Customers, journalists and investors increasingly ask an AI assistant before they search. We test what each one says, trace the sources and correct them at the root.
Google AI Overview Optimisation
Measure and improve how Google AI Overviews describes your name or brand, by correcting the sources it relies on.
Learn more RepairReputation on ChatGPT
Measure and improve how ChatGPT describes your name or brand, by correcting the sources it relies on.
Learn more RepairReputation on Gemini
Measure and improve how Google Gemini describes your name or brand, by correcting the sources it relies on.
Learn more RepairReputation on Claude
Measure and improve how Claude describes your name or brand, by correcting the sources it relies on.
Learn more RepairReputation on Perplexity
Measure and improve how Perplexity describes your name or brand, by correcting the sources it relies on.
Learn more RepairReputation on Microsoft Copilot
Measure and improve how Microsoft Copilot describes your name or brand, by correcting the sources it relies on.
Learn moreStraight answers
What we can do, and what no one can
Reputation management has a trust problem because too many firms promise the impossible. Here is the honest version.
We can
- Remove or delist content that breaks the law or a platform's rules
- Make UK and EU data protection delisting requests, and challenge refusals
- Build accurate results that outrank damaging ones for your name
- Correct the sources AI assistants rely on
- Take down fake profiles, impersonation and fake reviews
- Watch for new problems and respond quickly
No one can, legitimately
- Guarantee a platform, search engine or court will remove something
- Delete lawful journalism about serious wrongdoing
- Remove genuine customer reviews because they are negative
- Guarantee a ranking position or specific AI wording
- Buy or write reviews without breaking UK law
- Give you legal advice unless they are a regulated law firm
Surfaces we manage
Your reputation is not one page of Google
We work across the places people now form a view of you, including the AI assistants that summarise everything else.
Free tools
Check where you stand in a few minutes
Reputation Exposure Score
Twelve questions across six surfaces give you a score out of 100 and your top three risks.
Get your score UK and EURight to be Forgotten checker
Seven questions indicate how strong a delisting request is likely to be.
Check eligibility AI searchAI Reputation Check
Standard prompts to test what AI assistants say about you, and a way to score the answers.
Run the checkWho we help
People and organisations whose names carry weight
Executives and Board Members
A senior leader's search results are read by investors, regulators, journalists, candidates and counterparties. We protect them with discretion and.
Read moreHigh-Net-Worth Individuals and Families
For private clients, reputation and privacy are the same problem: what is visible can be misused. We reduce exposure, remove what can be removed, and.
Read moreFounders and Investors
Before a fundraise, sale or listing, investors and acquirers search the founders as carefully as the business. We make sure what they find is.
Read moreDoctors, Solicitors and Other Professionals
For doctors, solicitors, accountants and other regulated professionals, a single review or report can follow a name for years. We work within your.
Read morePublic Figures and Creators
Public figures and creators live with scrutiny, but not with fake accounts, doxxing, deepfakes or false claims. We separate the fair comment you have.
Read moreSmall and Medium Businesses
For a smaller business, a handful of reviews or one complaint thread can decide whether a customer gets in touch. We focus on the fixes that matter.
Read moreRemoval guides
Clear answers, even if you do it yourself
Many reputation problems can be solved without us. Our guides show you how, and when it is worth getting help.
Confidentiality
No phone calls. By design.
For the security and privacy of our clients, we do not make or take phone calls. Everything is handled in writing through our secure case management system, including emergency reputation rescue.
- Nothing said about your case can be overheard, recorded or spoofed on a call
- Every instruction and decision is written down, so nothing is lost under pressure
- If anyone phones you claiming to be Digital Repu, you know it is not us
- First contact can be anonymous
- A non-disclosure agreement is signed before you share case details
- Case files are encrypted and restricted to your named team
- We never publish client names, and case studies are anonymised with consent
- You decide what we keep and for how long
Start with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.
Frequently asked questions
What is online reputation management?
It is the work of assessing, removing, repairing and protecting what people find about a person or business online, across search results, reviews, news, social platforms and AI answers.
Can you remove negative content from Google?
Where content breaks the law or a platform's rules, or qualifies for delisting under UK or EU data protection law, yes. We assess every item first and tell you how strong each route is.
How much does reputation management cost?
It depends on the problem. Single removals and audits are fixed fees. Repair programmes and monitoring are monthly. Our pricing page explains each model.
How long does it take?
Platform policy removals can take days. Delisting requests usually take weeks. Search repair typically takes three to twelve months.
Is reputation management legal?
Yes, when it uses lawful routes and truthful content. We do not buy reviews, create fake content or misuse legal processes.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.