More genuine reviews, collected lawfully
Lawful programmes that ask every genuine customer for feedback, at the right moment, in the right way.
Most satisfied customers never leave a review unless asked. A genuine review programme asks every relevant customer, at the right moment, through the right channel, without incentives or filtering, so your rating reflects the service you actually give. It is designed to meet platform rules and UK fake review law from the start.
Who this is for
- Businesses whose ratings under-represent satisfied customers
- Multi-location groups needing a consistent process
- Businesses recovering from a review attack
Who it is not for
- Buying reviews, writing reviews, or asking only happy customers
What the work involves
Moment mapping
When in the customer journey a request is most natural.
Channel and wording
Email, SMS or in-person requests with neutral, compliant wording.
Everyone is asked
No filtering by expected sentiment.
Feedback loop
Negative feedback routed to people who can fix the cause.
How the work runs
- Search mappingWe identify the queries that matter and every result competing for them.
- Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
- Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
- Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.
What you receive
- Programme design
- Request templates
- Staff guidance
- Monthly review metrics
What we cannot promise
- We cannot control what customers write. That is what makes reviews trustworthy.
Frequently asked questions
Can we offer a prize draw for reviews?
Incentives must be disclosed and not tied to positive sentiment, and several platforms ban them outright. We usually advise against them.
Why not ask only happy customers?
Selective asking can mislead consumers and may breach platform rules and UK law.
Which platform should we focus on?
The one your customers read most. For most local businesses that is Google.
How quickly do ratings improve?
Where service is good, a consistent programme typically shows movement within a few months.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Related services
Often combined with
Online Review Management
Response strategy, lawful review requests and multi-location reporting.
Learn more ProtectReview Compliance Audit (DMCC Act)
Check how your business collects, displays and uses reviews against UK fake review rules.
Learn more RepairCustomer Feedback and Review Insights
Turn reviews and surveys into themes operations can act on, so reputation improves at the source.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.