Benchmark your reputation against your competitors
See how your reviews, search results and AI answers compare with the competitors customers weigh you against.
Customers rarely judge you in isolation. They compare your reviews, search results, press and AI answers with the two or three firms they are also considering. Competitive benchmarking measures those surfaces side by side, shows where you win and lose trust, and tells you which gaps are worth closing first.
Who this is for
- Businesses losing deals to competitors with stronger reviews or search presence
- Leadership teams setting reputation targets
- Firms entering a new market
Who it is not for
- Anyone wanting to attack competitors' reputations. We only measure public signals.
What the work involves
Competitor set
Agreeing the three to five competitors customers actually compare you with.
Review comparison
Ratings, volume, recency, response rates and recurring themes on each platform.
Search and media comparison
What ranks for each brand and what tone it carries.
AI answer comparison
How assistants describe and recommend each firm for the same questions.
Gap plan
The specific gaps that most affect decisions, and what closing each involves.
How the work runs
- Confidential intakeNDA signed before you share details. We confirm scope, subjects and jurisdictions.
- Evidence captureWe record search results, reviews, media, AI answers and data exposure with dated screenshots.
- AnalysisEach item is classed by harm, reach, accuracy and the legal or policy routes available.
- Findings sessionYou receive the written report and a written findings review with your case lead through the Confidential Consultation System.
What you receive
- Benchmark report with scorecard
- Review theme analysis
- AI answer comparison
- Prioritised gap plan
What we cannot promise
- We do not access competitors' private data or post anything about them.
Frequently asked questions
How often should benchmarking be repeated?
Twice a year for most businesses, or quarterly in fast-moving sectors.
Will competitors know?
No. We only review public information.
Can this include AI recommendations?
Yes. We test which firms assistants recommend for the questions your customers ask.
Is this included in monitoring?
A light version can be added to a monitoring retainer.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Related services
Often combined with
Reputation Audit
A complete, evidence-led picture of what people find about you and which routes can change it.
Learn more AssessAI Reputation Audit
What ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews say about you, and why.
Learn more RepairOnline Review Management
Response strategy, lawful review requests and multi-location reporting.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.