Reputation emergency? Open a priority caseNo phone calls: secure written contact onlyFree Reputation CheckPricingUKUS
Remove service

Remove fake or duplicate Google Business Profiles and reclaim yours

Report and remove Google Maps content that breaks the platform's rules or the law, with evidence and follow-through.

The short answer

Fake listings using your name, duplicates that split your reviews, and profiles taken over by a former agency or employee all damage trust. Google provides routes to report fake and duplicate profiles and to request ownership of a profile someone else controls. We use them with the evidence Google needs, and help secure your profile afterwards.

Who this is for

  • People targeted by harmful Google Maps posts or accounts
  • Businesses facing false or abusive content on Google Maps
  • Anyone impersonated or exposed by a fake account

Who it is not for

  • Removing a genuine profile to hide reviews

Routes we use

Each route is assessed before anything is filed. Strength ratings are general indications; every case turns on its facts.

Request ownership

Moderate route
When it applies
Someone else controls your business's profile.
What it needs
Proof you represent the business; Google's ownership request process.
Source
Google: request ownership of a Business Profile

Report a fake profile

Moderate route
When it applies
A listing impersonates your business or does not represent a real business.
What it needs
Evidence of the real business and the fake listing.
Source
Google: guidelines for representing your business

Merge or remove duplicates

Moderate route
When it applies
More than one profile exists for the same location.
What it needs
Profile links and the correct details.
Source
Google: guidelines for representing your business

Closed or moved locations

Strong route
When it applies
A profile shows a location you no longer operate.
What it needs
Evidence of closure or move.
Source
Google: guidelines for representing your business

How the work runs

  1. Eligibility reviewWe test each URL against the relevant law and platform policy before anything is filed.
  2. Evidence packWe build the submission: identity, context, dates, policy clauses and supporting documents.
  3. Submission and follow-upRequests are filed, tracked and chased. Refusals are appealed where grounds exist.
  4. FallbackWhere removal is refused or unavailable, we move the case to search repair.

Evidence you will need

  • Links to the posts, comments or accounts
  • Screenshots with dates
  • Your genuine account details
  • Any messages linked to the content

What you receive

  • Evidence captured with dates
  • Reports filed through the correct platform routes
  • Escalation where reports stall
  • Repost and new-account watch
  • Search clean-up once content is removed

What we cannot promise

  • Google Maps decides what breaches its rules. We cannot remove content that complies with them.
  • Screenshots and copies can circulate after removal. We monitor and act on them where the same rules apply.
Legal boundary. Digital Repu coordinates removal casework and does not give legal advice. Where a legal route is needed, advice comes from regulated solicitors. See how we work with legal partners.

Frequently asked questions

Can I delete a negative profile about my business?

Not if it accurately represents your business. Real businesses cannot remove their profile to escape reviews.

Someone requested ownership of my profile. Is it a scam?

Unexpected ownership requests are a known scam tactic. Do not approve requests you do not recognise.

How long does reclaiming take?

Google's process includes a waiting period for the current owner to respond, then verification.

Will the person who posted it know it was me?

Platform reports are generally not shared with the poster, but some routes, such as copyright notices, can be. We explain this before filing.

Can you remove it from Google as well?

Yes. Once content is removed from the platform, we request removal of the outdated result from search.

Is my enquiry confidential?

Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.

Related services

Often combined with

Repair

Google Business Profile Management

Accurate, verified, policy-compliant Google Business Profiles with review response and suspension support.

Learn more Remove

Google Review Removal

Report and appeal Google reviews that breach Google's policies, with evidence and follow-through.

Learn more Protect

Brand Impersonation and Lookalike Domain Watch

Detect fake storefronts, lookalike domains and impersonating accounts before customers are fooled.

Learn more

Start with a confidential conversation

Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.

Book a confidential consultationGet your free Reputation Exposure Score