LinkedIn and thought leadership that build authority
LinkedIn profiles and thought leadership that build authority for executives, in their own voice.
For executives, LinkedIn is usually the most visited profile and a strong search result. We rebuild the profile around what you actually do and have achieved, then help you publish a steady flow of useful, genuinely held views that investors, candidates and journalists recognise as yours.
Who this is for
- CEOs, founders and board members
- Senior hires and newly appointed leaders
- Executives rebuilding after a difficult period
Who it is not for
- Ghost-written views the executive does not hold, or inflated claims
What the work involves
Profile rebuild
Headline, summary, experience and media that are accurate and specific.
Point of view
Interviews to capture what you genuinely think.
Publishing rhythm
A sustainable cadence of posts and articles.
Measurement
Profile views, search visibility and inbound opportunities.
How the work runs
- Search mappingWe identify the queries that matter and every result competing for them.
- Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
- Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
- Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.
What you receive
- Profile rebuild
- Content plan
- Drafts for approval
- Quarterly review
What we cannot promise
- We cannot promise virality. We build credible authority over time.
Frequently asked questions
Will posts be written for me?
Drafted with you, from your ideas, and approved by you before anything is published.
How often should I post?
Consistency matters more than volume. One or two considered posts a week is typical.
Does this affect search results?
LinkedIn profiles and articles often rank for executives' names.
Can our comms team be involved?
Yes. We work with them to keep messages aligned.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
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Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.