A crisis team that already knows your business
A fixed monthly fee for an agreed response time, pre-built plans and a team that already knows you.
A Crisis Standby Retainer means that when something happens, the people responding already know your business, your risks and your decision makers. It includes an agreed response time, a scenario playbook, pre-approved holding statements and dark pages, and a quarterly rehearsal. Incident work is billed at pre-agreed rates.
Who this is for
- Businesses in high-scrutiny sectors
- Leadership teams who want a plan before they need it
- Organisations with a known risk ahead, such as a restructuring or litigation
Who it is not for
- Organisations that already have a full in-house crisis function and need only occasional support
What the work involves
Risk mapping
The scenarios most likely to affect you.
Playbook
Roles, decision rights and first-hour steps per scenario.
Pre-approved materials
Holding statements and dark pages ready to publish.
Rehearsal
A short quarterly exercise to keep the plan alive.
How the work runs
- BaselineWe record the current state of every monitored surface and agree alert thresholds.
- MonitoringSearch, reviews, news, forums, social platforms and AI answers are checked on a set cadence.
- Triage and escalationAlerts are graded info, watch, high or critical, with a named owner for each.
- ReportingMonthly reporting shows movement, actions taken and risks ahead.
What you receive
- Scenario playbook
- Holding statements and dark pages
- Agreed response time
- Quarterly rehearsal and review
What we cannot promise
- A plan reduces damage and delay. It does not prevent incidents.
Frequently asked questions
What response time is included?
Response times are agreed in the retainer and stated in writing.
What does incident work cost?
It is billed at rates agreed when you sign, so there are no negotiations mid-crisis.
What are dark pages?
Pre-built web pages, kept unpublished, that can go live quickly with accurate information during an incident.
Is monitoring included?
It can be combined with monitoring, which most clients do.
What is the minimum term?
Typically twelve months.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Related services
Often combined with
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Search, reviews, news, forums, social and AI answers, watched on a set cadence with graded alerts.
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Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.