Improve how Microsoft Copilot describes your name or brand
Measure and improve how Microsoft Copilot describes your name or brand, by correcting the sources it relies on.
Microsoft Copilot is built into Windows, Edge, Bing and Microsoft 365, so it reaches people at work. It grounds many answers in Bing search results. We check what Copilot says about you, correct the Bing results and sources behind it, and measure the change.
Who this is for
- Businesses whose customers research them through Microsoft Copilot
- Executives and professionals misdescribed by Microsoft Copilot
- Organisations whose past issues dominate AI answers
Who it is not for
- Anyone seeking to insert false or promotional claims into Microsoft Copilot
What the work involves
Structured testing
The questions customers, investors, journalists and employers ask Microsoft Copilot, in several phrasings and repeated over time, because answers vary between sessions.
How it sources answers
Copilot grounds many answers in Bing search, so Bing results and Bing's view of your organisation are strong influences.
Accuracy grading
Each claim checked against the record and graded accurate, partly accurate, inaccurate or missing.
Source correction
Inaccurate or outdated pages corrected, updated or removed through the proper publisher, platform and legal routes.
Authoritative facts
Clear fact pages, structured data, consistent profiles and an llms.txt file so accurate information is easy to find and cite.
Feedback and follow-up
We use Copilot's feedback tools for factual errors and address Bing results directly, including Bing's own removal routes.
How the work runs
- Search mappingWe identify the queries that matter and every result competing for them.
- Asset planWe decide which owned, earned and third-party assets can credibly outrank the problem.
- Build and publishProfiles, pages, articles and entity data are created or corrected, all truthful and attributable.
- Measure and adjustRankings are tracked weekly and the plan is adjusted to what the search engine rewards.
What you receive
- Microsoft Copilot answer log with dated captures
- Accuracy scorecard
- Source influence map
- Correction plan and execution
- Retest report
What we cannot promise
- No one outside the provider controls what Microsoft Copilot says. We improve the evidence it draws on and measure the change.
- We do not use hidden text, fake reviews or planted content to influence AI systems.
Frequently asked questions
Is Bing important for Copilot?
Yes. Copilot grounds many answers in Bing, so Bing search results matter even if few people use Bing directly.
Do Bing and Google results differ?
Often. We audit both and handle removals with each search engine separately.
How long before Microsoft Copilot answers change?
Where the assistant searches the web, corrected sources can be reflected within weeks. Answers that rely on training data change on the provider's own update schedule.
Is this included in the AI Reputation Audit?
The audit covers all major assistants at once. This service goes deeper on one assistant and carries out the corrections.
Is my enquiry confidential?
Yes. You can make first contact without giving your name, we sign a non-disclosure agreement before you share case details, and case files are held in restricted, encrypted storage with access limited to your case team.
Prefer to start yourself?
Removal guideHow can I change what ChatGPT says about me?
Read the guideRelated services
Often combined with
AI Reputation Audit
What ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews say about you, and why.
Learn more RepairAI Search Reputation Correction
Correct inaccurate AI answers by fixing the sources assistants rely on.
Learn more RepairKnowledge Panel and Wikidata
Accurate knowledge panels and entity data, within Google's and Wikipedia's rules.
Learn moreStart with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.