Can I remove a Trustpilot review?
Removal guide
The answer
You can report a Trustpilot review that breaches its guidelines, for example if it is not based on a genuine experience, contains personal information, is harmful or illegal, or promotes something unrelated. Trustpilot reviews the report and may ask the reviewer for evidence. Reviews that are negative but genuine stay. Businesses cannot pay to remove reviews.
Step by step
- Read the reviewer guidelinesIdentify which guideline the review breaches.
- Check your customer recordsA reviewer with no matching record may not have a genuine experience.
- Flag or report the reviewUse the report route in your business account with a clear reason.
- Respond publiclyReply factually while the report is assessed.
UK, EU and US at a glance
| Jurisdiction | Position |
|---|---|
| UK | DMCC Act 2024 bans fake reviews; platforms must take reasonable steps against them. |
| EU | Consumer law requires transparency about review verification. |
| US | FTC rules prohibit fake reviews and review suppression. |
Common mistakes
- Reporting every negative review, which weakens your credibility with the platform
- Offering incentives only for positive reviews
- Arguing in public replies
When to get help. If the volume is high or the reviews appear coordinated, specialist support saves time. See Fake Review Removal.
Start with a confidential conversation
Tell us as much or as little as you like. We sign an NDA before you share case details, and we will tell you honestly whether we can help.